Visual development, shooting and postproduction collaboration
I worked with producers on the visual approach and stayed involved through full episodes, editorial, audio and color. The production and the finished story were connected parts of the same work.
For Circle’s Creative Lead role, this is evidence of developing a visual approach around a human story and carrying the idea through production and editorial.
Production notes
The work includes championship-retrospective episodes featuring Jason Terry, Channing Frye and Nick Young. My involvement runs from visual development with producers through editorial and finishing.
Roam Imaging
Founder & Marketing Lead
I founded Roam in December 2024 and built its positioning, website, paid acquisition, local SEO, email and partnerships. AI-assisted creative development connects the brand idea to editable work and human review.
Production notes
A documented AI-assisted production batch developed six concepts with two hooks each into twelve video review exports. Editable FilmCraft projects and feedback on timing, gestures and captions supported revision. These are review outputs, without claimed campaign results or measured time savings.
Inside the process
Explore.Ideas, scripts & references
Generate.Elements & motion tests
Refine.Editorial decisions & finishing
A working practice. Full-edit workflows in development.
AI in the creative process
Team collaboration • Higgsfield • workflow development
I use AI for ideation, asset generation and postproduction, collaborating with editors on Higgsfield motion elements and script-led exploration. Workflows informed by our editing style are in development; the creative judgment stays with the team.
Production notes
Current practice includes team collaboration on Higgsfield-generated motion elements and AI-assisted exploration. A fuller editing workflow informed by our team’s style is still being developed. No internal source footage or private messages are shown here.
A note for Circle
Creative Lead
I develop campaign and storytelling ideas with creative teams, connect visual direction to finished work, and use AI to explore and make new creative possibilities.
Where I would start
Listen & understand
Start with a real audience problem and learn the relevant product facts with Circle’s subject experts. Find a human story that makes the problem understandable.
Develop the work
Develop a small set of campaign territories and make the ideas tangible through narrative treatments, visual references and AI-assisted exploration. Evaluate the idea and craft before choosing an execution.
Build the next iteration
Partner with Creative & Design and technical specialists to develop the chosen concept, maintain factual accuracy and carry the creative idea across the finished experience.
A proposed approach for discussion, informed by the role.
With the team at the Super Bowl
Behind the work
People are the through line.
I’m Senior Producer, Creative at Bleacher Report and a two-time Sports Emmy winner. I lead eight full-time editors and shooters, working alongside a separate network of more than 20 freelancers.
I’ve led national campaign work, owned production budgets and worked with vendors and union/talent-usage agreements on major productions. I founded Roam Imaging in December 2024, built its positioning and marketing, and developed AI-assisted creative workflows with editable outputs and human review.
I use AI in ideation, asset generation and postproduction, including Higgsfield collaboration. Fuller editing workflows informed by our team’s style are in development.
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